How to Optimize your Title Tag -Â TitleÂ tag is one of the most important ranking factors in the search engines ranking algorithms, so populating your most important keywords in this tag will dramatically increase the search engine rankings of the page.
Place the most important keywords or keyword phrases at the beginning of the tag and keep your title short, roughly 10 to 64 characters including spaces. Try to minimize the use of stop words, such as a, an, of, on, etc., as they consume character count and offer no value.
If you feel that the length is insufficient, then use no more than 70. Over 70 will not contribute any weight as part of the document.
Avoid including in your title any irrelevant words (not found on the page),because it will weaken the impact on your targeted keywords. It can also trigger spam filters of various search engines.